Elements and Performance Criteria
- Establish contract for shoot
- Evaluate requirements of commercial photo imaging brief with client, including timelines
- Research styles and conceptual and aesthetic approaches used in similar commercial photo imaging shoots
- Clarify sample layouts and other visual references with relevant personnel
- Prepare job, usage estimates and creative fee for meeting brief
- Discuss and confirm with client shoot responsibilities and resource requirements
- Prepare terms, conditions, budget and quotation for shoot, and check against initial estimate
- Make agreement and complete contract with client or commissioning agent, where applicable
- Prepare for shoot
- Confirm professional practice arrangements are met, including insurances, releases, intellectual property, privacy and other relevant legal requirements
- Investigate and address relevant media codes of practice and site specific work health and safety, licence and permit requirements
- Evaluate shoot requirements and make test shots to refine technical and conceptual approach
- Develop shoot management timelines, brief relevant personnel and prepare equipment
- Liaise with necessary people to arrange access to locations, models and other subjects
- Shoot and produce images
- Capture in-production images to meet style, content and specifications agreed in brief
- Seek approval from client or commissioning agent for any changes during shoot that may lead to cost variances
- Collaborate with production team, generate proof images and seek feedback from client and art director on shoot progress and image selection
- Optimise images and output creative product to agreed client specifications using industry standards
- Prepare work for electronic or physical dispatch and presentation or publication according to brief
- Prepare invoice or account and deliver with completed images or creative product to client
- Wrap up and review shoot
- Check and reinstate equipment, shoot site and props to original condition
- Review client feedback and evaluate personal performance in shoot context
- Catalogue and archive photo images according to industry standards
- Maintain contractual and financial records for business and taxation purposes
- Update work samples of commercial photo imaging services for self-promotion purposes
- Identify future opportunities, work directions, equipment needs and workflow changes resulting from shoot